Limanjar is a New York-based, bakery that commemorates the refined confectionary tradition of Lima, Peru.
Project Brief: To create and design the identity of the brand, the packaging, the direction of the photography, as well as the eCommerce website.
Visual Designer - Monica Calmet
Interactive Designer - Monica Calmet
Art Director - Monica Calmet
The branding brings up Peru's identity through its history and with it gives life to this New York City Bakery.
The art direction on the photography for the brand image was also done with typical Peruvian objects and silverware to keep it traditional, yet elegant.
The web design was meant for easy access to information as well as the ability to shop the current and only product offered, which is a cookie called "alfajor".