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must - the visionary store

Branding & Identity Design

must, the visionary store, is a child friendly concept store that enhances the experience of shopping in a museum by engaging adults and children in a playful, active brand that is reminiscent

of the main museum, Museo Nazionale della Scienza e della Tecnologia Leonardo Da Vinci in Milan, Italy.

Project Brief: To create a new identity for the museum's store.

Part of a workshop between Domus Academy and Museo Nazionale della Scienza e della Tecnologia Leonardo Da Vinci. 

Visual Designer - Monica Calmet

Business Designer - Thomas Jacques

Product Designer - Aisha Elwaqad

Interior Designer - Claudia Ortega

Team Leader -  Monica Calmet

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