must - the visionary store
Branding & Identity Design
must, the visionary store, is a child friendly concept store that enhances the experience of shopping in a museum by engaging adults and children in a playful, active brand that is reminiscent
of the main museum, Museo Nazionale della Scienza e della Tecnologia Leonardo Da Vinci in Milan, Italy.
Project Brief: To create a new identity for the museum's store.
Part of a workshop between Domus Academy and Museo Nazionale della Scienza e della Tecnologia Leonardo Da Vinci.
Visual Designer - Monica Calmet
Business Designer - Thomas Jacques
Product Designer - Aisha Elwaqad
Interior Designer - Claudia Ortega
Team Leader - Monica Calmet