Fitbit App Design Challenge
I participated in a two day design challenge to redesign the Fitbit App. The App was going through a slight design change at the time, so I got to pitch a different visual approach.
UI/UX design - Monica Calmet
Copy - Dani Naboulsi
The Current App Design
I decided to base this new design approach on four main screens from the app: Today, Discover, Discover Workouts and Community.
The Inspiration & Design Exploration
Since I only had two days for this challenge, I quickly started looking at some inspirational UI visuals to start exploring templates and designs.
Initial Visual Designs
Once I got a base design going, I started playing with shadows, shapes, colors, icons and a bit of personality in the copy message for the landing Today screen.
I pitched two final designs for this project. Both with a personalized approach by sending a real-time personal message on the Today screen when the app is opened/synced. One direction is more photo driven whereas the other has a solid color vs lifestyle photo balance.