Configure

Newell Rubbermaid

Rubbermaid was launching a new line of customizable trashcans called Configure. We needed to create several print ads that represent a scenario in where these trashcans can be customized and used. The three created concepts were: Airport, Restaurant and Office. 

Project Brief: To find a creative way that features the new Configure line for Newell Rubbermaid trashcans. These trashcans are customizable in color, lid and design.

Visual Designer - Monica Calmet

Art Director - Monica Calmet

Creative Directors - Dean Woodhouse & Hugo Bierschenk 

The restaurant ad features three customizable bins used for sauces in a typical US diner. Elements were composed together to recreate this scenario and after selecting props to match the comp created, it was shot with the help of a set designer and photographer.

 

Below to the far left is the piece that was photographed, in the middle is the comp created

and the right shows the labels and bin designs.

The airport ad features three customizable bins as luggage tags with destinations inside a US airport gate. 

Below to the far left is the piece that was photographed, in the middle is the comp created

and the right shows the labels and bin designs. 

The office ad features four customizable bins as drawers inside a workspace. 

 

Below to the far left is the piece that was photographed, in the middle is the comp created

and the right shows the labels and bin designs. 

This GIF shows how the elements came together when designing the space as well as the bins and the overall ad for the Restaurant. All scenarios were designed the same way without any prior set templates or pre-created scenery.

Designer Series

After Configure was created, the sister line Designer Series which are customizable designer bins,

came to life through the concepts shown below.